Hoya Tour Ethiopia: Your Gateway to Unforgettable Adventures

At Hoya Tour Ethiopia, we don’t just offer tours — we create life-changing journeys. Based in Addis Ababa, our company was founded by Assefa Argachew, a passionate guide born and raised in Gidole town. With over a decade of hands-on experience in Ethiopia’s tourism industry, Assefa has spent more than 10 years crafting immersive travel experiences that bridge culture, nature, and human connection.
Backed by a strong foundation in Geography, History, Sociology, and Tourism, Assefa brings expert insight and heartfelt storytelling to every itinerary. His deep local knowledge and global perspective ensure that each journey is not only well-organized but also emotionally enriching and culturally respectful.

Why Choose Hoya Tour Ethiopia?

Authentic Cultural Experiences— explore hidden gems & connect with local communities
Expert-Led Adventures— guided by professionals who breathe life into every destination
Tailor-Made Itineraries — designed for explorers, adventurers & culture seekers
Responsible Travel — supporting local livelihoods & preserving Ethiopia’s natural beauty

The Meaning Behind Our Name

“Hoya” is a warm invitation in the Dirashe language, welcoming travelers to discover Ethiopia’s soul.
Inspired by the D’irasha people who nested west of Lake Chamo, our journeys honor traditions like the haunting Filla melody and communal dance — preserving heritage through immersive exploration.

Our Mission

To offer unforgettable adventures that inspire, educate, and build meaningful bridges between cultures — while empowering communities through sustainable tourism.

Our Vision

To lead with integrity, purpose, and innovation — ensuring Ethiopia’s treasures remain vibrant for generations to come.

Travel with a purpose — Explore and Help.