Blessed with rich cultures, unique wildlife, startlingly blue skies and dramatic landscapes littered with ancient treasures, Ethiopia is a captivating destination that might not yet be on your radar, but should be.
Discover museums and colourful markets in the dynamic capital of Addis Ababa; and explore Camelot-style medieval castles and royal palaces in Gondar, Ethiopia's fascinating former capital.
Head to the spectacular Simien Mountains to hike along striking escarpment trails; tackle an ascent of Ras Dashen, Ethiopia's highest peak; and spot unique wildlife including gelada baboons, walia ibex and Simien foxes.
Visit the holy town of Lalibela and see its World Heritage Listed rock-hewn churches, superbly carved out of volcanic rock; or make the pilgrimage to Axum, littered with ancient obelisks and revered as the home of the Ark of the Covenant.
Experience Christmas Ethiopian-style with the Genna festival; or watch the moving rituals and colourful processions of the Timket festival, with thousands of white-robed Ethiopian Orthodox faithful observing the Epiphany.
Marvel at ornate island monasteries and the thundering Blue Nile Falls with a cruise on Lake Tana; and witness the largely unchanged lifestyles and unique traditions of the Omo Valley's diverse ethnic tribal groups.
If you're looking for a destination with a difference, combining ancient history, cultural riches and stunning landscapes, this might be the place!